PinBack — Google Business Profile appeal readiness
Your Google profile gets one appeal. Make it count.
The pre-submission appeal-readiness service for suspended Google Business Profiles — we fix the cause, cross-check every document against your profile, and hand you an appeal pack that is ready to submit. Because you effectively get one shot, we make it count.
Appeal-readiness checker
See how readiness is scored
Enter your profile exactly as Google shows it, then each document exactly as it reads. The checker cross-checks name, address, and phone on every document against the profile and scores readiness 0–100 — the same deduction model as the paid checker. Free, no email before the verdict.
Documents — required kinds: business license, utility bill, tax document. Strong kinds also recognised: lease, insurance certificate, bank statement.
The problem
Suspensions are rising — and evidence is where appeals fail
Suspensions rising
GBP suspensions keep rising and Google's support path has narrowed to the appeals tool; resolution times reported by Search Engine Journal have stretched toward five weeks (Vendasta GBP guide, 2026).
~75% seek help too late
Case data from 300 Australian reinstatements (SearchScope, Oct 2026): ~75% of owners only seek help AFTER losing a self-appeal.
Evidence inconsistency is the top failure pattern
Documents whose name/address do not exactly match the profile — the failure pattern the checker is built to catch.
Incumbent prices
Whitespark $599/project, SearchScope $550, Olly Olly $2,500–$7,500 — for full done-for-you reinstatement. PinBack sells the honest middle: readiness.
How it works
Four steps, fix-first
01
Complete the intake
Customer completes a 10-minute intake (profile details, suspension notice, documents they hold).
02
We cross-check every document
Our checker cross-checks name/address/phone on every document vs. the profile and scores readiness 0–100.
03
Fix the cause first
We deliver the fix list first — fix the cause BEFORE appealing — then the evidence index + appeal letter, ready to submit in Google's appeals tool.
04
Stay fixed with Sentinel
Sentinel customers get monthly profile-health checks (NAP drift, category/name compliance, suggested-edit risk) so a fixed profile stays fixed.
The board, finished
Every document pinned in order, every name matching — that is literally the deliverable: an evidence index laid out the way Google will read it, with the profile name, address, and phone compared line by line against each document.
Specimen: profile name “Sunrise Plumbing LLC” — document name “Sunrise Plumbing” — a match after the recorded normalisation (case, punctuation, and legal suffixes are stripped before comparison).
The appeal pack
The deliverable, as an evidence index
Pricing
Flat prices, published up front
Pay once or monthly — no calls, no quotes, no hourly billing.
Readiness Audit
$149
one-time
- Full diagnosis
- Readiness score
- Prioritized fix list
- Document cross-check report
- Audit in 48 hours
Most popular
Appeal Pack
$349
one-time
- Everything in the Readiness Audit
- Evidence index
- Appeal letter written for the case
- Submission walkthrough
- One re-check after fixes
- Appeal Pack in 3 business days from complete intake
Sentinel
$79/mo
recurring, monthly
- Monthly profile-health monitoring for one location
- NAP-drift and compliance checks
- Suspension-risk alerts
- Quarterly evidence refresh
Honest scope
Google alone decides reinstatement.
Google alone decides reinstatement. PinBack never guarantees reinstatement, never submits appeals from our accounts, and never asks for your Google password. We sell readiness: diagnosis, fixes, document cross-check, and a complete appeal pack.
Our guarantee: If your Appeal Pack scores below 85/100 after you complete our fix list, we keep working the pack free until it does — or refund the Pack. (We guarantee readiness, never Google's decision.)
Questions
Straight answers
Will you guarantee reinstatement?
No — and distrust anyone who does. Google decides. What we guarantee is that your one appeal goes in complete, consistent, and fixed.
Do you need my Google login?
Never. You submit the appeal from your own account; we prepare everything.
Already appealed and been denied?
Start with the Audit — denied cases usually carry a fixable evidence or eligibility problem we can identify before any escalation.
How fast?
Audit in 48 hours; Appeal Pack in 3 business days from complete intake.
Your Google profile gets one appeal. Make it count.
Run the free readiness checker, or start with the Readiness Audit and get a full diagnosis, a prioritized fix list, and a document cross-check report in 48 hours.